Multicultural marketing is basically “a marketing strategy that recognizes the differences in culture and ethnicities of a target market.” A business may recognize that it has a diverse customer base, but that doesn’t mean that its marketing strategies are culturally relevant. Imagine crafting a sales campaign for a product around the date of October 11th. This day is widely known as Columbus Day but, in recent years, there has been an effort to acknowledge the federal holiday as Indigenous Peoples’ Day.
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