Video vs Images in Driving Engagement

8 day(s) ago

Videos catch users' attention because they combine sound and motion. Both convey messages effectively and make videos easy to understand. Your brand gets to deliver a message in the right context, desired tone and visual cues. Most people would rather listen to a message than read it. With images, one has to read the message themselves. There can be misunderstandings due lack of tone and context that the message is delivered with. According to studies, only 10% of people remember a message after reading it, whereas 95% remember it when they watch it.


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