Marketing intelligence is a quantitative approach to creating or answering marketing questions.
With marketing intelligence, you can get answers to what your competitors are doing, what customers want from your company, or how much pricing should be for a given product/service.
As marketing becomes more competitive and data-driven, it is important to have effective strategies that can help you stay ahead of your competition and make better decisions for your company. Hence as a solution, Marketing intelligence helps in understanding customer needs and offering solutions to them. It also helps in making marketing decisions.
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