Blending is one of the most important procedures in the F&B processing industry. As such, blended products are anticipated to dominate the squash drinks market in terms of value and volume. This product type segment is projected to reach a volume of ~263,200 metric tons by the end of 2029. Hence, manufacturers in the squash drinks market are increasing their production capabilities to produce blended grape squashes.
Moreover, South Asia is estimated to reach the third-highest volume among all regions in the squash drinks market. It is estimated to reach a production of ~89,600 metric tons by 2029. India being one of the rapidly growing economies in South Asia, is also one of the largest producers of fruits worldwide. Hence, manufacturers in the squash drinks market are penetrating in other developing countries of South Asia to boost sales. They are also tying up with farmers to source good quality grapes to fulfill consumer demands for premium-quality products. Manufacturers are also boosting developing marketing strategies around health promoting phytonutrients, vitamins, and antioxidants in products.
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