The global A2P SMS market is expected to expand at a CAGR of nearly 8% through 2020. Adoption of enterprise A2P SMS in customer relationship management (CRM) is driving the market globally.
According to a new market report published by Future Market Insights “Enterprise Application-to-Person (A2P) SMS Market: Global Industry Analysis and Opportunity Assessment, 2015-2020” the global enterprise A2P SMS market was valued at USD 23.4 Bn in 2014 and is expected to register a CAGR of 7.9% from 2015 to 2020. The growth of enterprise A2P SMS market is primarily driven by the increasing number of mobile subscribers. A2P SMS are currently used for various applications such as updating end-user with campaign perks, location-based opportunities, first-hand/breaking news, promoting brands, polling contest, and transactional messages by major industry verticals such as financial institutions and banking, gaming, travel and transport, retail, healthcare institutions and hospitality.
A2P SMS is a type of SMS service sent from an application, particularly a web application to a mobile subscriber. Introduction of applications such as Blackberry messenger and Whatsapp has resulted in substantial decrease in P2P (person-to-person) SMS volume. However, A2P messaging enables businesses and organizations to reach large targeted audiences of every age, and demography (having any type of mobile phone) at low cost. Thus, A2P SMS offers potential opportunity for the growth for entire SMS market.
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On the basis of traffic, the enterprise A2P SMS market is segmented as national and multi-country. The national-only sub segment was valued USD 3.1 Bn in 2014 and is anticipated to register a CAGR of 12.9% during the forecast period. The growth is primarily driven by growth in the e-commerce and BFSI industry.
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