What Is Guerrilla Marketing?

27 day(s) ago
URL: https://www.techfunnel.com/martech/guerrilla-marketing/?utm_source=SBM&utm_medium=wsearch1&utm_campaign=SK
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Guerrilla marketing is a common term used among brands and businesses, but it is not fully understood. This is because it encompasses such a wide range of marketing methods that it can seem difficult to explain easily.

The technical definition of guerrilla marketing, according to the Oxford dictionary, is “innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.” Others define guerrilla marketing simply as using unconventional methods to build brand awareness and increase sales.

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