To put it another way, advertising is bought media, whereas public relations is earned media.
Isn't that what it all boils down to? While both advertising and public relations help businesses establish themselves and connect with customers, public relations are working with journalists and reporters to help tell your storey, as opposed to paying for a message to be sponsored by a company or brand.
Which is best for you and your company? It depends on what you're discussing. A lot of variables must be examined in order to make that decision. The following are three questions to consider while deciding between the two choices I've presented.
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