The most basic benefit is improved customer relationships. CRM helps sales teams have better interactions with clients. Better customer experience means more deals closed, more loyalty, and more word-of-mouth referrals.On the business side of things, CRMs promise better organization and collaboration.CRMs have project management tools. They keep a record of your contacts, bids, and invoices. They let you manage teams. And your relationships with architects, engineers, and other project stakeholders.CRM streamline all your work processes. Centralize all your information to generate a “single source of truth.” Run effective email marketing campaigns with automation and analytics.Most customer relationship management platforms are multi-purpose. They can be used for a range of business applications, including construction work. But some are built specifically for the industry.Over the past decade, the CRM market has grown roughly 8 times larger. The best CRM systems have become cheaper, better, and easier to implement. A small business can now use one and enjoy real results.It’s true the construction industry hasn’t been the fastest adopter of CRM. But in recent years, construction CRM software has indeed been gaining in popularity. Today, about 4% of all CRM usage is construction-related.
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