What Is a Customer Data Platform (CDP)? A Complete Guide

28 day(s) ago
URL: https://www.techfunnel.com/martech/cdp-customer-data-platform/?utm_source=sbm&utm_medium=wsearch1&utm_campaign=SK

A customer data platform or CDP is a tool designed to manage and consolidate customers’ data from different resources. Even more, a CDP can aggregate all customer data and unifies it after cleansing that into a single customer view. This customer view you can then use to design your marketing campaigns.


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