The Shifting Advertising Landscape

30 day(s) ago
URL: https://www.techfunnel.com/martech/shifting-advertising-landscape/?utm_source=sbm&utm_medium=wsearch1&utm_campaign=SK
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The modern ecosystem for digital advertising is based on performance. In contrast to brand advertising – the awareness-lifting exercise we see in Super Bowl commercials – performance advertising endeavors to reach customers who specifically are in the process of considering a purchase.

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