10 Types of Marketing Metrics to Measure

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URL: https://www.bython.com/marketing-metrics/?utm_source=sbm&utm_medium=wsearch1&utm_campaign=SK
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Marketing metrics are measurable values that help marketers access the impact of campaigns and content across all marketing channels. These metrics operate across both traditional and digital channels. So, it is crucial track the right ones, relevant to the specific business context. For instance, an offline retailer would want to measure metrics like average footfall, average purchase value, and brand awareness to measure marketing effectiveness. Similarly, metrics for a business primarily reliant on digital marketing would look very different. However, in the real world, business often deploy a mix of traditional and digital messaging to drive revenue and sales.

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